Brands, Robert F. 1957-
Robert's rules of innovation : a 10-step program for corporate survival / Robert F. Brands, with Martin J. Kleinman - Hoboken, N.J. : Wiley, c2010 - 212 p. : ill.
Includes bibliographical references and index
9780470596999
New products
Technological innovations--Management
Diffusion of innovations--Management
Organizational change
HF 5415.153 / B726R
Robert's rules of innovation : a 10-step program for corporate survival / Robert F. Brands, with Martin J. Kleinman - Hoboken, N.J. : Wiley, c2010 - 212 p. : ill.
Includes bibliographical references and index
9780470596999
New products
Technological innovations--Management
Diffusion of innovations--Management
Organizational change
HF 5415.153 / B726R