Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. Global ed. - Boston, Mass. : Pearson/Prentice Hall, c2010. - 592 p. : ill.
Includes bibliographical references and indexes
9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / S343C 2010
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. Global ed. - Boston, Mass. : Pearson/Prentice Hall, c2010. - 592 p. : ill.
Includes bibliographical references and indexes
9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / S343C 2010