Kelley, Larry D. 1955-
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2011. - 214 p. : ill.
Includes bibliographical references and index
9780765625649
Advertising
Advertising--Management
Advertising campaigns
HF 5823 / K444A 2011
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2011. - 214 p. : ill.
Includes bibliographical references and index
9780765625649
Advertising
Advertising--Management
Advertising campaigns
HF 5823 / K444A 2011