Chaudhuri, Arjun
Emotion and reason in consumer behavior / Arjun Chaudhuri. - Amsterdam : Elsevier, c2006. - 165 p. : ill.
Includes bibliographical references and index
9780750679763
Consumer behavior
Consumer behavior--Psychological aspects
HF 5415.32 / C428E
Emotion and reason in consumer behavior / Arjun Chaudhuri. - Amsterdam : Elsevier, c2006. - 165 p. : ill.
Includes bibliographical references and index
9780750679763
Consumer behavior
Consumer behavior--Psychological aspects
HF 5415.32 / C428E