BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Assael, Henry

Consumer behavior : a strategic approach / Henry Assael. - Boston, Mass. : Houghton Mifflin, c2004. - 631 p. : ill. (chiefly col.).

Includes bibliographical references and indexes

ISBN: 0618222154

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF 5415.32 / A872C

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