Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 10th ed. , international ed. - Australia : Wadsworth, Cengage Learning, c2011. - 328 p. : ill.
Includes bibliographical references and index
9781424069071
Advertising copy.
Advertising layout and typography
HF 5825 / D738C 2011
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 10th ed. , international ed. - Australia : Wadsworth, Cengage Learning, c2011. - 328 p. : ill.
Includes bibliographical references and index
9781424069071
Advertising copy.
Advertising layout and typography
HF 5825 / D738C 2011