Halinen, Aino
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. - London : Routledge, 2005. - 373 p. : ill. - Routledge advances in management and business studies .
Includes bibliographical references and index
0415146070
Relationship marketing
Service industries--Marketing
Relationship marketing--Finland--Case studies
Advertising agencies--Customer services--Finland--Case studies
HF 5415.55 / H344R
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. - London : Routledge, 2005. - 373 p. : ill. - Routledge advances in management and business studies .
Includes bibliographical references and index
0415146070
Relationship marketing
Service industries--Marketing
Relationship marketing--Finland--Case studies
Advertising agencies--Customer services--Finland--Case studies
HF 5415.55 / H344R