Sachs, Marylee
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / Marylee Sachs. - Farnham : Gower, c2011. - 103 p. : ill.
Includes bibliographical references and index
9781409423157
Branding (Merketing)
Public relations
HF 5415.1255 / S223C
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / Marylee Sachs. - Farnham : Gower, c2011. - 103 p. : ill.
Includes bibliographical references and index
9781409423157
Branding (Merketing)
Public relations
HF 5415.1255 / S223C