Consumer-brand relationships : theory and practice /
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
- London : Routledge, 2012.
- 424 p. : ill.
Includes bibliographical references and indexes
9780415783033
Customer relations
Branding (Marketing)
Relationship marketing--Research
HF 5415.5 / C667
Includes bibliographical references and indexes
9780415783033
Customer relations
Branding (Marketing)
Relationship marketing--Research
HF 5415.5 / C667