Martin, Roger
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business Press, 2009. - 191 p. : ill.
Includes bibliographical references and index
9781422177808
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / M377D
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business Press, 2009. - 191 p. : ill.
Includes bibliographical references and index
9781422177808
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / M377D