Trott, Paul
Innovation management and new product development / Paul Trott. - 5th ed. - Harlow : Financial Times Prentice Hall, 2012. - 620 p. : ill. (some col.).
Includes bibliographical references and index
9780273736561
Technological innovations--Management
Industrial management
Product management
New products
HD 45 / T767I 2012
Innovation management and new product development / Paul Trott. - 5th ed. - Harlow : Financial Times Prentice Hall, 2012. - 620 p. : ill. (some col.).
Includes bibliographical references and index
9780273736561
Technological innovations--Management
Industrial management
Product management
New products
HD 45 / T767I 2012