Carlson, Curtis Raymond
Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York, N.Y. : Crown Business, c2006. - 356 p. : ill.
Includes bibliographical references and index
9780307336699
Technological innovations--Management--Case studies
Organizational effectiveness--Case studies
Creative ability in business--Case studies
Industrial management--Case studies
New products--Case studies
HD 45 / C374I
Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York, N.Y. : Crown Business, c2006. - 356 p. : ill.
Includes bibliographical references and index
9780307336699
Technological innovations--Management--Case studies
Organizational effectiveness--Case studies
Creative ability in business--Case studies
Industrial management--Case studies
New products--Case studies
HD 45 / C374I