Cagan, Jonathan 1961-
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. - 2nd ed. - Upper Saddle River, N.J. : FT Press, c2013. - 379 p. : ill.
Includes bibliographical references and index
9780133011425
New products
Production planning
Product management
Marketing research
HF 5415.153 / C332C 2013
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. - 2nd ed. - Upper Saddle River, N.J. : FT Press, c2013. - 379 p. : ill.
Includes bibliographical references and index
9780133011425
New products
Production planning
Product management
Marketing research
HF 5415.153 / C332C 2013