Advertising research : message, medium and context /
Patrick de Pelsmacker, Nathalie Dens (eds.).
- Antwerpen : Garant, 2009.
- 392 p. : ill.
Includes bibliographical references
9789044123876
Advertising--Research
HF 5814 / A383
Includes bibliographical references
9789044123876
Advertising--Research
HF 5814 / A383