Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. , international ed. - Australia : Wadsworth Cengage Learning, c2014. - 314 p. : ill.
Includes bibliographical references and index
9781285080277
Advertising copy.
Advertising layout and typography
HF 5825 / D738C 2014
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. , international ed. - Australia : Wadsworth Cengage Learning, c2014. - 314 p. : ill.
Includes bibliographical references and index
9781285080277
Advertising copy.
Advertising layout and typography
HF 5825 / D738C 2014