Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Global ed. 5th ed. - Boston, Mass. : Pearson, c2012. - 463 p. : col. ill.
Includes bibliographical references and indexes
9780273753285
Communication in marketing
Advertising
HF 5415.123 / C568I 2012
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Global ed. 5th ed. - Boston, Mass. : Pearson, c2012. - 463 p. : col. ill.
Includes bibliographical references and indexes
9780273753285
Communication in marketing
Advertising
HF 5415.123 / C568I 2012