Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 6th ed. , international ed. - Australia : South-Western Cengage Learning, c2013. - 497 p. : col. ill.
Includes bibliographical references and indexes
9781133274490
Consumer behavior
HF 5415.32 / H693C 2013
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 6th ed. , international ed. - Australia : South-Western Cengage Learning, c2013. - 497 p. : col. ill.
Includes bibliographical references and indexes
9781133274490
Consumer behavior
HF 5415.32 / H693C 2013