Kapferer, Jean-Noel
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London : Kogan Page, 2012. - 395 p. : ill.
Includes bibliographical references and index
9780749464912
Luxuries--Marketing
Luxury goods industry
Product management
HD 9999 .L852 / K363L 2012
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. - 2nd ed. - London : Kogan Page, 2012. - 395 p. : ill.
Includes bibliographical references and index
9780749464912
Luxuries--Marketing
Luxury goods industry
Product management
HD 9999 .L852 / K363L 2012