French, Jeff
Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds. - Los Angeles, Calif. : SAGE, 2011. - 270 p. : ill.
Includes bibliographical references and index
9780857025449
Social marketing--Case studies
HF 5414 / F736S
Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds. - Los Angeles, Calif. : SAGE, 2011. - 270 p. : ill.
Includes bibliographical references and index
9780857025449
Social marketing--Case studies
HF 5414 / F736S