Aronczyk, Melissa.
Branding the nation : the global business of national identity / Melissa Aronczyk. - Oxford : Oxford Univ. Press, c2013. - 226 p. : ill.
Includes bibliographical references and index.
9780199752171
Branding (Marketing)
International relations
Mass media and international relations
National characteristics--Political aspects
HF5415.1255 / A766B
Branding the nation : the global business of national identity / Melissa Aronczyk. - Oxford : Oxford Univ. Press, c2013. - 226 p. : ill.
Includes bibliographical references and index.
9780199752171
Branding (Marketing)
International relations
Mass media and international relations
National characteristics--Political aspects
HF5415.1255 / A766B