Post, Karen.
Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post. - New York, N.Y. : McGraw-Hill, c2012. - 262 p.
Includes bibliographical references and index.
9780071775281
Brand name products
Branding (Marketing)
Technological innovations--Management
HD69.B7 / P677B
Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post. - New York, N.Y. : McGraw-Hill, c2012. - 262 p.
Includes bibliographical references and index.
9780071775281
Brand name products
Branding (Marketing)
Technological innovations--Management
HD69.B7 / P677B