Smith, Gordon V., 1937-
Trademark valuation : a tool for brand management / Gordon V. Smith and Susan M. Richey. - 2nd ed. - Hoboken, N.J. : Wiley, c2013. - 351 p. : ill. - Wiley finance series .
Includes bibliographical references and index.
9781118245262
Trademarks--Law and legislation--United States
Trademarks--Valuation--United States
KF3180 / S647T 2013
Trademark valuation : a tool for brand management / Gordon V. Smith and Susan M. Richey. - 2nd ed. - Hoboken, N.J. : Wiley, c2013. - 351 p. : ill. - Wiley finance series .
Includes bibliographical references and index.
9781118245262
Trademarks--Law and legislation--United States
Trademarks--Valuation--United States
KF3180 / S647T 2013