Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha. - 7th ed., international ed. - Boston, Mass. : Pearsonl, c2014. - 487 p. : ill. (chiefly col.).
Includes bibliographical references and indexes.
9780273768517
Marketing research
HF5415.2 / B876M 2014
Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha. - 7th ed., international ed. - Boston, Mass. : Pearsonl, c2014. - 487 p. : ill. (chiefly col.).
Includes bibliographical references and indexes.
9780273768517
Marketing research
HF5415.2 / B876M 2014