BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Blakeman, Robyn, 1958-

Nontraditional media in marketing and advertising / Robyn Blakeman. - Los Angeles, Calif. : SAGE, c2014. - 255 p. : ill.

Includes bibliographical references and index.

ISBN: 9781412997614

Subjects--Topical Terms:
Marketing.
Advertising.
Alternative mass media.

LC Class. No.: HF5415 / B524N 2014

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