Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd ed. - Los Angeles, Calif. : SAGE, c2014. - 365 p. : ill.
Includes bibliographical references and index.
9781452256573
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / B473M 2014
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 3rd ed. - Los Angeles, Calif. : SAGE, c2014. - 365 p. : ill.
Includes bibliographical references and index.
9781452256573
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / B473M 2014