Kaufman, Ira Morton, 1947-
Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton. - New York, New York : Routledge, 2015. - 353 pages : illustation.
Includes bibliographical references and index
9780415716758
Internet marketing
Marketing--Management
HF5415.1265 / K383D 2015
Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton. - New York, New York : Routledge, 2015. - 353 pages : illustation.
Includes bibliographical references and index
9780415716758
Internet marketing
Marketing--Management
HF5415.1265 / K383D 2015