Signorelli, Jim.
StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman. - 2nd ed. - Austin, Tex. : Greenleaf Book Group Press, c2014. - 269 p. : ill.
First ed. published with title StoryBranding.
Includes bibliographical references and index.
9781626340312
Branding (Marketing)
Marketing--Planning.
HF5415.1255 / S536S 2014
StoryBranding 2.0 : creating standout brands through the purpose of story / Jim Signorelli ; foreword by Joey Reiman. - 2nd ed. - Austin, Tex. : Greenleaf Book Group Press, c2014. - 269 p. : ill.
First ed. published with title StoryBranding.
Includes bibliographical references and index.
9781626340312
Branding (Marketing)
Marketing--Planning.
HF5415.1255 / S536S 2014