Johansson, Johny K.,
Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. - 259 pages : illustrations.
Includes bibliographical references and index.
9781452242873
Branding (Marketing)--Management.
Strategic planning.
HF5415.1255 / J632C 2015
Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. - 259 pages : illustrations.
Includes bibliographical references and index.
9781452242873
Branding (Marketing)--Management.
Strategic planning.
HF5415.1255 / J632C 2015