De Chernatony, Leslie, 1953-
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. - 4th ed. - London : Routledge, 2013. - 483 p. : ill.
Includes bibliographical references and index
9781856178495
Brand name products--Planning
Branding (Marketing)
HD69.B7 / D423C 2013
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. - 4th ed. - London : Routledge, 2013. - 483 p. : ill.
Includes bibliographical references and index
9781856178495
Brand name products--Planning
Branding (Marketing)
HD69.B7 / D423C 2013