Sheehan, Brian
Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan. - 2nd ed. - New York, N.Y. : PowerHouse Books, c2014. - 192 p : ill. (chiefly col.).
Includes bibliographical references and index
9781576877319
Marketing
Brand name products
Brand name products-- sychological aspects
Advertising--Psychological aspects
Love in mass media
HF5821 / S533L 2013
Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan. - 2nd ed. - New York, N.Y. : PowerHouse Books, c2014. - 192 p : ill. (chiefly col.).
Includes bibliographical references and index
9781576877319
Marketing
Brand name products
Brand name products-- sychological aspects
Advertising--Psychological aspects
Love in mass media
HF5821 / S533L 2013