BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Charan, Ashok.

Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. - 694 pages : illustrations (chiefly colour).

Includes bibliographical references and indexes.

ISBN: 9789814641364

Subjects--Topical Terms:
Marketing research--Data processing.
Quantitative research.

LC Class. No.: HF5415.2 / C427M 2015

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