Kotler, Philip,
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen, James Makens. - Sixth edition. Pearson new international edition - 630 pages : color illustrations.
Includes bibliographical references and index.
9781292020037
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K674M 2014
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen, James Makens. - Sixth edition. Pearson new international edition - 630 pages : color illustrations.
Includes bibliographical references and index.
9781292020037
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K674M 2014