Chipchase, Jan
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt. - 239 p.
Includes bibliographical references
9780062125699
Marketing research.
New products.
Consumer behavior.
HF5415.2 / C446H 2013
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt. - 239 p.
Includes bibliographical references
9780062125699
Marketing research.
New products.
Consumer behavior.
HF5415.2 / C446H 2013