Garcia, Rosanna
Creating and marketing new products and services / Rosanna Garcia. - Boca Raton : CRC Press, c2014. - 412 p : ill.
Includes bibliographical references and index.
9781482203608
New products.
Marketing research.
Product design.
HF5415.153 / G372C 2014
Creating and marketing new products and services / Rosanna Garcia. - Boca Raton : CRC Press, c2014. - 412 p : ill.
Includes bibliographical references and index.
9781482203608
New products.
Marketing research.
Product design.
HF5415.153 / G372C 2014