Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition - 783 pages : illustrations (chiefly colour).
Includes bibliographical references and indexes
9781944659011
Marketing --Management
Professions --Marketing
Service industries --Marketing
Customer services --Marketing
HF5415.13 / W577S 2016
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition - 783 pages : illustrations (chiefly colour).
Includes bibliographical references and indexes
9781944659011
Marketing --Management
Professions --Marketing
Service industries --Marketing
Customer services --Marketing
HF5415.13 / W577S 2016