Fill, Chris,
Marketing communications : brands, experiences and participation / Chris Fill. - Sixth edition. - xliii, 820 pages : color illustrations.
Includes bibliographical references and indexes
9780273770541
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
HF5415.123 / F544M 2013
Marketing communications : brands, experiences and participation / Chris Fill. - Sixth edition. - xliii, 820 pages : color illustrations.
Includes bibliographical references and indexes
9780273770541
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
HF5415.123 / F544M 2013