Phillips, Andrea, 1974-
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. - New York, N.Y. : McGraw-Hill, c2012. - xii, 272 p. : ill.
Includes bibliographical references and index.
9780071791526
Digital storytelling
Interactive multimedia
Internet entertainment industry
Marketing--Psychological aspects
QA76.76.I59 / P444C 2012
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. - New York, N.Y. : McGraw-Hill, c2012. - xii, 272 p. : ill.
Includes bibliographical references and index.
9780071791526
Digital storytelling
Interactive multimedia
Internet entertainment industry
Marketing--Psychological aspects
QA76.76.I59 / P444C 2012