McDonnell, Ian.,
Event sponsorship / Ian McDonnell and Malcolm Moir. - xiii, 143 pages : illustrations.
Includes bibliographical references and index.
9780415533881
Special events--Management--Case studies.
Corporate sponsorship--Case studies.
Corporate sponsorship.
Special events--Marketing.
GT3405 / M322E 2014
Event sponsorship / Ian McDonnell and Malcolm Moir. - xiii, 143 pages : illustrations.
Includes bibliographical references and index.
9780415533881
Special events--Management--Case studies.
Corporate sponsorship--Case studies.
Corporate sponsorship.
Special events--Marketing.
GT3405 / M322E 2014