Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - Sixth edition - Harlow, England : Pearson, c2013. - 478 p : ill.
Includes bibliographical references and index.
9780273757733
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
Marketing--Cross-cultural studies.
HF1416 / U786M 2013
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - Sixth edition - Harlow, England : Pearson, c2013. - 478 p : ill.
Includes bibliographical references and index.
9780273757733
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
Marketing--Cross-cultural studies.
HF1416 / U786M 2013