BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Hackley, Christopher E.,

Advertising & promotion / Advertising and promotion Chris Hackley and Rungpaka Amy Hackley. - 326 pages : illustrations (chiefly color).

Includes bibliographical references and index.

ISBN: 9781446280720

Subjects--Topical Terms:
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products

LC Class. No.: HF5823 / H324A 2015

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