Bryant, Andy,
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. - xv, 328 pages : illustrations.
Includes bibliographical references and index.
9780749476687
Television broadcasting--Marketing.
Television programs--Marketing.
Branding (Marketing)
HE8689.7.M37 / B792T 2016
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. - xv, 328 pages : illustrations.
Includes bibliographical references and index.
9780749476687
Television broadcasting--Marketing.
Television programs--Marketing.
Branding (Marketing)
HE8689.7.M37 / B792T 2016