The dark side of CRM : customers, relationships and management /
Dark side of customer relations management
edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto.
- 303 pages : illustrations.
Includes bibliographical references and index
9781138803329
Customer relations--Management
HF5415.5 / D374 2016
Includes bibliographical references and index
9781138803329
Customer relations--Management
HF5415.5 / D374 2016