Let's get engaged! crossing the threshold of marketing's engagement era : proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Michael W. Obal, Nina Krey, Christian Bushardt editors.
- xxv, 896 pages : illustrations.
- Developments in marketing science: Proceedings of the Academy of Marketing Science .
Includes bibliographical references and indexes
9783319118147
Marketing--Congresses
Social media--Marketing--Congresses
HF5411 / A222L 2014
Includes bibliographical references and indexes
9783319118147
Marketing--Congresses
Social media--Marketing--Congresses
HF5411 / A222L 2014