Kumar, V., 1957-
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. - Second edition - xxxiii, 378 pages : illustrations. - Springer texts in business and economics .
Includes bibliograpical references and index
9783642201301
Customer relations--Management
Customer relations--Data processing
HF5415.5 / K852C 2012
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. - Second edition - xxxiii, 378 pages : illustrations. - Springer texts in business and economics .
Includes bibliograpical references and index
9783642201301
Customer relations--Management
Customer relations--Data processing
HF5415.5 / K852C 2012