Incobucci, Dawn,
Marketing Management in Asia / Dawn Incobucci, Randall Shannon and Nicholas Grigoriou. - Andover, Mass. : Cengage Learning, 2015. - xi, 530 pages : colour illustrations.
Includes bibliographical references and index
9789814455244
Marketing--Management
Marketing--Asia--Case studies
HF5415.13 / I226M 2015
Marketing Management in Asia / Dawn Incobucci, Randall Shannon and Nicholas Grigoriou. - Andover, Mass. : Cengage Learning, 2015. - xi, 530 pages : colour illustrations.
Includes bibliographical references and index
9789814455244
Marketing--Management
Marketing--Asia--Case studies
HF5415.13 / I226M 2015