Batat, Wided,
Digital luxury : transforming brands & consumer experiences / Digital luxury : transforming brands and consumer experiences Wided Batat - xvi, 258 pagespages : illustrations - Princeton studies in complexity .
Includes bibliographical references and index
9781526458940
Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products
HF5415.1255 / B372D 2019
Digital luxury : transforming brands & consumer experiences / Digital luxury : transforming brands and consumer experiences Wided Batat - xvi, 258 pagespages : illustrations - Princeton studies in complexity .
Includes bibliographical references and index
9781526458940
Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products
HF5415.1255 / B372D 2019