Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors - Thousand Oaks, Calif. : SAGE, c1995 - 304 p. : ill.

Includes bibliographical references and index

0803953984


Mass media in health education
Health promotion
Health Promotion--methods
Communication
Mass Media

RA440.5 / D474


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