Aaker, David A.
Brand relevance : making competitors irrelevant / David A. Aaker - San Francisco, Calif. : Jossey-Bass, c2011 - 381 p. : ill. - The Jossey-Bass business & management series .
Includes bibliographical references and index
9780470613580
Brand name products
Branding (Marketing)
Technological innovations
HD69.B7 / A243B
Brand relevance : making competitors irrelevant / David A. Aaker - San Francisco, Calif. : Jossey-Bass, c2011 - 381 p. : ill. - The Jossey-Bass business & management series .
Includes bibliographical references and index
9780470613580
Brand name products
Branding (Marketing)
Technological innovations
HD69.B7 / A243B