Belch, George E. 1951- ,
Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch - Eleventh edition, McGraw-Hill Education International edition - xxxvi, 842 pages : colour illustrations.
Includes bibliographical references and indexes
9781259921698
Advertising
Sales promotion
Communication in marketing
HF5823 / B442A 2018
Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch - Eleventh edition, McGraw-Hill Education International edition - xxxvi, 842 pages : colour illustrations.
Includes bibliographical references and indexes
9781259921698
Advertising
Sales promotion
Communication in marketing
HF5823 / B442A 2018