BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Nagle, Thomas T., 1951- ,

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - sixth edition. - xiv, 331 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9781138737518

Subjects--Topical Terms:
Pricing.
Marketing--Decision making

LC Class. No.: HF5416.5 / N334S 2018

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